Sneaky Peat Whiskey needed a bold creative direction that could stand out in both digital and print spaces. My role was to help the brand bring its playful, rebellious personality to life across multiple touchpoints.

Social Media Design

I developed engaging content and graphic treatments tailored for Instagram and TikTok, aligning the visuals with the brand’s voice while keeping a consistent aesthetic. From motion graphics to typographic layouts, each piece was crafted to stop the scroll and highlight the whiskey’s unique edge.

Print Advertising

In addition to digital assets, I created print ads that translated the brand’s story into high-impact layouts. The designs balanced modern minimalism with the rich, gritty feel of the product, making sure the whiskey felt both premium and approachable.

Photoshoot Styling & Art Direction

I collaborated closely with the creative team to style and support brand photoshoots. From prop selection to framing suggestions, I ensured that each image not only looked polished but also aligned seamlessly with the campaign’s identity.

Video Content Creation

To tap into TikTok and Instagram’s dynamic audiences, I assisted in creating short-form video content. This included concepting, shooting, and editing clips that showcased the whiskey in fun, shareable ways—driving both engagement and awareness.

Impact:
Through a mix of strong visual storytelling and platform-specific content, Sneaky Peat Whiskey built a more cohesive brand presence, strengthened its social engagement, and elevated its marketing touchpoints across both digital and print.