The Challenge

El Palmar Juices came to me looking for a fresh take on their brand presence. While their juices were vibrant and full of life, their packaging and digital channels didn’t reflect the same energy. Their social feed lacked consistency and visual storytelling, and the juice packaging needed a design update to better stand out on shelves and connect with their audience.

The Approach

I set out to create a cohesive brand experience that carried across both physical packaging and digital platforms. My focus was on:

• Social Media Design: Developing a more dynamic and polished look for El Palmar’s feeds through graphic treatments, templates, and animations that communicated freshness and lifestyle appeal.

• Photo Styling & Video Shoots: Coordinating and styling photo/video sessions to highlight the natural vibrancy of the juices, showcasing their flavors in a way that felt modern, bright, and inviting.

• Packaging Refresh: Updating the juice labels with a cleaner, more contemporary design system, using bold typography, fresh color palettes, and intuitive flavor cues that aligned with the social brand storytelling.

• Channel Cohesion: Ensuring the brand felt unified across platforms, making the social presence an extension of what customers saw on the shelves.

The Outcome

The result was a refreshed visual identity that brought new energy to El Palmar Juices. Their packaging became more eye-catching and consumer-friendly, while their social channels transformed into a lively showcase of their brand story, mixing styled product photography, lifestyle content, and engaging short-form videos. The refreshed creative direction gave the brand a more modern and aspirational edge, helping them connect with a broader audience.