First Light Whiskey | Social Media Design Refresh

While freelancing with Vampped Agency, I partnered with the team to evolve the visual identity and social media presence for First Light Whiskey. The brand was seeking a refreshed look that would resonate with a younger, lifestyle-driven audience while maintaining the premium feel of a craft spirit.

My role focused on developing a new look and feel for the brand’s social channels, which included:

• Designing logo treatments and visual marks that could flex across content.

• Creating motion graphics and animations to bring storytelling to life.

• Producing short-form videos tailored for Instagram and TikTok.

• Designing graphic treatments and layouts to establish a consistent, modern aesthetic.

The result was a cohesive creative system that not only elevated the brand’s digital presence but also provided the client with versatile design assets for ongoing campaigns.