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First Light Whiskey | Social Media Design Refresh
Our Mission: To integrate the best-tasting coffee whiskey into the lives of our community while celebrating the pursuit of adventure.
While freelancing with Vampped Agency, I partnered with the team to evolve the visual identity and social media presence for First Light Whiskey. The brand was seeking a refreshed look that would resonate with a younger, lifestyle-driven audience while maintaining the premium feel of a craft spirit.
My role focused on developing a new look and feel for the brand’s social channels, which included:
Designing logo treatments and visual marks that could flex across content.
Creating motion graphics and animations to bring storytelling to life.
Producing short-form videos tailored for Instagram and TikTok.
Designing graphic treatments and layouts to establish a consistent, modern aesthetic.
The result was a cohesive creative system that not only elevated the brand’s digital presence but also provided the client with versatile design assets for ongoing campaigns.
Ideal Adventure Date
We interview real people about their ideal adventure date sharing unique, budget-friendly ideas beyond the typical dinner plans. From hidden restaurants to surf spots and hikes, each answer gives viewers real inspiration they can actually try.
First Light Whiskey is positioned as the “best mate” to bring along for the experience.
Execution:
Quick, candid interview clips
On-screen text highlighting location, vibe, and budget
Captions with exact spots to make the date happen
Hook:
Animated title card: “What’s Your Ideal Adventure Date?”
How Do You Take Your First Light
Invite the community to share how they enjoy First Light Whiskey whether it’s their go-to cocktail, a unique recipe, or a ritual they’ve made their own.
This turns the audience into contributors, building interaction and giving people a reason to engage and be featured.
Execution:
UGC submissions (recipes, cocktails, moments)
Featured posts highlighting top creations
Simple prompts to encourage participation (e.g., “Show us your go-to pour”)
First Light Sessions
Explore local bars and connect with bartenders as they share their take on the perfect First Light Whiskey cocktail—blending conversation, craft, and a sense of adventure.
Each episode pairs a quick, authentic interview with a step-by-step cocktail build, showing viewers how to recreate a professional-quality drink at home with friends.
Execution:
On-location bartender interviews (personality + story)
Clean, elevated cocktail build with ingredients on screen
Subtle First Light integration as the hero spirit
Captions with full recipe + where to find the bar
